The #1 priority of every digital marketing strategy should be the ROI.
The #1 priority of every digital marketing strategy should be the ROI. Sounds fancy right? But what does it actually mean? It means that if you’re in marketing, everything little thing you do, every task, everyday, should be focused on growing your company. And if you’re here right now, it probably means you need a little help trying to figure out what those tasks, tactics, and strategies should be.
Want to grow your business 2x but don’t know where to start? My strategic plans can help by showing you the good, the bad, and where you need to focus your attention to get the results you want this year. These audits come with a report, video walkthrough, and instructions on how to fix or setup a new campaign. With a strategy plan made my me you can trust that your team will know what to do, when, and with what result.
I NEED HELP WITH:
Search Engine Optimization (SEO)
This strategy looks at 85 factors/best practices broken up into technical, onsite, and off site factors. It will also include a list of 30-40 new content ideas to help you with your content strategy moving forward.
Paid Advertising (Facebook, Google, etc.)
This Strategy identifies “what’s possible?” in terms of paid advertising. I’ll show you campaigns that you can create that will help you acquire, convert and retain customers. It will also include a list of landing pages and emails that you can build to enhance your lead generation funnel.
One of the biggest issues I find with companies is that they don’t know where their conversions/purchases are coming from. This is because they don’t have their Google Analytics setup properly or don’t understand how it works.This audit is designed to help you set up analytics properly to successfully measure marketing campaigns.
EVERY STRATEGIC PLAN COMES WITH:
A 30-50 page report that walks you through problems or opportunities found on your website.
A 30-45 minute video that walks you through your strategy plan providing a bit more insight and training along the way.
An hour long strategy meeting where I will help answer any questions that came up during the audit.
When you’re ready, we can reconnect and I will review the changes you’ve made on your website and answer any other questions that have come up during the time we were apart.
One-on-one marketing Consulting
Not sure you need a full audit? Need someone to advise you on your marketing strategy or just bounce ideas off of?
Let me help you with your marketing challenges with a strategy call. In this call I will provide personalized marketing guidance and support for businesses, spanning everything from SEO, Paid Advertising, Email Marketing, Strategy, and more!
Each strategy session will be recorded, and will be provided to you along with a transcript, summary and extra insights & links to help you along the way.
WHAT YOU CAN EXPECT:
Whether you have a particular problem area you need to discuss, or you need feedback on a campaign, email, or SEO landing page. I will provide you honest, feedback and next steps.
Need someone to bounce ideas off of? Trying to set up a future campaign and don’t know where you should be focusing your attention? I can help you find the data and information you need to make the tough decisions or provide some insight from my years of experience.
Have a marketing question you can’t find the answer to? Not sure which tools you should be using to measure, test, or track your campaigns? As a university instructor, I’ve been asked LOADS of questions about all things marketing. In the call, I can teach you what you need to know about certain marketing concepts, tactics and trends and can help you with my own personalized recommendations.
EVERY STRATEGY CALL COMES WITH:
By spending a few minutes filling out my questionnaire, I can learn more about your business, your goals, your current problems, and main questions. That way I can be nice and prepared for our call.. and we can get right down to business!
After I’ve read through your questionnaire, we will set up a strategy session. In this session you will start by telling me the most important thing you want to get out out of this call, and we will work work together to make sure it’s answered.
Each strategy session will come with the recorded call, and transcript so that you can listen at your earliest convenience, as many times as you would like!